Analysis #8
sample_business_data.csv · 500 rows × 11 columnsFind which factors most strongly influence sales.
Objective not fulfilled
The objective was not met. F1 of 0.4098 is too low to rely on for decisions. Success criterion: A model that clearly beats the naive baseline on F1 and behaves sensibly on the outcome the objective cares about.
-
Predictive quality
F1 of 0.4098 is too low to rely on for decisions. -
Beats the naive baseline
The trivial baseline scores 0.3012 and the chosen model scores 0.4098 - an improvement of 0.1086. -
Catches the minority class
It identifies just 15.4% of the 'Premium' cases, so it is close to useless for the decision this objective implies. -
Stable across folds
5-fold cross-validation gives 0.4097 (± 0.0482) against a test score of 0.4098, so the result is consistent.
Dataset overview

Columns the agent found
first 25 shown| Column | Detected as | Type | Missing | Unique | Examples |
|---|---|---|---|---|---|
CustomerID |
numeric | int64 | 0.0% | 500 | 1, 2, 3 |
Name |
categorical | object | 4.0% | 477 | Mark Cruz, Mr. Christopher Maldonado DDS, Robert Black |
DateOfBirth |
datetime | object | 6.0% | 465 | 09-13-1979, 04-27-2004, 06-22-1973 |
SignupDate |
datetime | object | 0.0% | 272 | 2020-05-04, 2020-08-21, 2020-10-09 |
LastPurchaseDate |
datetime | object | 0.0% | 277 | 2021-03-22, 2021-07-09, 2021-06-09 |
PurchaseAmount |
numeric | float64 | 10.0% | 449 | 495.03, 734.67, 662.94 |
Currency |
categorical | object | 0.0% | 3 | GBP, USD, EUR |
LoyaltyPoints |
numeric | float64 | 6.0% | 364 | 501.0, 958.0, 144.0 |
Region |
categorical | object | 26.2% | 8 | West, South, East |
Email |
categorical | object | 12.0% | 433 | m.christopher@gmail.com, r.black@gmail.com, d.burnett@yahoo.com |
SubscriptionType |
categorical | object | 15.4% | 3 | Standard, Basic, Premium |
Data quality
score 93/100- medium 7.24% of all cells are missing (398 cells).
- low 1 identifier-like column(s) detected and excluded from modelling: Name.
- medium High-cardinality categorical column(s) that will be grouped before encoding: Email.

Cleaning summary
3 action(s) takenBefore cleaning
After cleaning
What was done
- Unified category casing. Merged case-variant categories (for example 'Male' and 'male') in 1 column(s).
- Parsed date columns. Converted 3 text column(s) into real datetime columns so that calendar features can be derived from them.
- Dropped identifier columns. Looks like a row identifier. Identifiers are unique per row and would let a model memorise rows instead of learning a pattern.
Problem framing and features
split before engineering, so nothing leaksSubscriptionTypeThe target is non-numeric with 3 distinct classes.
Using F1 as recommended by the AI analyst for this objective.
Stratified 80/20 split with random_state=42, so both splits keep the same class balance.
Strongest signal against the target
Engineered features
22| Feature | Type | Why |
|---|---|---|
DateOfBirth_year | datetime part | A model cannot read a raw timestamp, so DateOfBirth was split into its calendar parts, which let it learn seasonal and trend patterns. |
DateOfBirth_month | datetime part | Calendar 'month' taken from DateOfBirth. |
DateOfBirth_day | datetime part | Calendar 'day' taken from DateOfBirth. |
DateOfBirth_weekday | datetime part | Calendar 'weekday' taken from DateOfBirth. |
DateOfBirth_quarter | datetime part | Calendar 'quarter' taken from DateOfBirth. |
SignupDate_year | datetime part | A model cannot read a raw timestamp, so SignupDate was split into its calendar parts, which let it learn seasonal and trend patterns. |
SignupDate_month | datetime part | Calendar 'month' taken from SignupDate. |
SignupDate_day | datetime part | Calendar 'day' taken from SignupDate. |
SignupDate_weekday | datetime part | Calendar 'weekday' taken from SignupDate. |
SignupDate_quarter | datetime part | Calendar 'quarter' taken from SignupDate. |
LastPurchaseDate_year | datetime part | A model cannot read a raw timestamp, so LastPurchaseDate was split into its calendar parts, which let it learn seasonal and trend patterns. |
LastPurchaseDate_month | datetime part | Calendar 'month' taken from LastPurchaseDate. |
LastPurchaseDate_day | datetime part | Calendar 'day' taken from LastPurchaseDate. |
LastPurchaseDate_weekday | datetime part | Calendar 'weekday' taken from LastPurchaseDate. |
LastPurchaseDate_quarter | datetime part | Calendar 'quarter' taken from LastPurchaseDate. |
CustomerID_per_PurchaseAmount | ratio | Ratio of two of the most informative numeric columns. Ratios capture relative size, which raw values on their own cannot. |
CustomerID_minus_PurchaseAmount | difference | Gap between CustomerID and PurchaseAmount; differences often matter more than either value alone. |
CustomerID_per_LoyaltyPoints | ratio | Ratio of two of the most informative numeric columns. Ratios capture relative size, which raw values on their own cannot. |
CustomerID_minus_LoyaltyPoints | difference | Gap between CustomerID and LoyaltyPoints; differences often matter more than either value alone. |
PurchaseAmount_per_LoyaltyPoints | ratio | Ratio of two of the most informative numeric columns. Ratios capture relative size, which raw values on their own cannot. |
PurchaseAmount_minus_LoyaltyPoints | difference | Gap between PurchaseAmount and LoyaltyPoints; differences often matter more than either value alone. |
Email (grouped) | rare category grouping | 290 rare category value(s) in Email were merged into 'Other'. Encoding each of them would create many near-empty columns that only add noise. |
Removed features
5| Feature | Reason |
|---|---|
SignupDate_year | Only one distinct value, so it cannot explain any variation. |
LastPurchaseDate_year | Only one distinct value, so it cannot explain any variation. |
DateOfBirth_quarter | Correlated 0.972 with DateOfBirth_month, which carries the same information and scores higher against the target. |
SignupDate_month | Correlated 0.973 with SignupDate_quarter, which carries the same information and scores higher against the target. |
LastPurchaseDate_quarter | Correlated 0.975 with LastPurchaseDate_month, which carries the same information and scores higher against the target. |
Models trained and compared
ranked on F1, not on accuracy by default
The AI layer suggested model names; the agent resolved each one against a fixed library of hand-written models and refused anything that did not fit.
| Model | Accuracy | Precision | Recall | F1 | ROC-AUC | Time (s) |
|---|---|---|---|---|---|---|
| Logistic Regression best | 0.4353 | 0.4305 | 0.4353 | 0.4098 | 0.5129 | 0.072 |
| Decision Tree Classifier | 0.4118 | 0.4012 | 0.4118 | 0.3951 | 0.4847 | 0.039 |
| Random Forest Classifier | 0.3765 | 0.3556 | 0.3765 | 0.3226 | 0.4306 | 0.489 |
| Extra Trees Classifier | 0.3647 | 0.2853 | 0.3647 | 0.3077 | 0.4213 | 0.366 |
| K-Nearest Neighbors Classifier | 0.3765 | 0.3408 | 0.3765 | 0.3432 | 0.4632 | 0.054 |
| Baseline (Most Frequent Class) baseline | 0.4706 | 0.2215 | 0.4706 | 0.3012 | 0.5000 | 0.032 |
The selected model
Logistic Regression
F1 0.4098Logistic Regression achieved the best F1 of 0.4098, ahead of Decision Tree Classifier (0.3951) by 0.0147. F1 was chosen because it matches what the objective is asking for.
Linear, fast and highly interpretable - the sensible starting point.

Performance on each class
a high overall score can still hide a class the model never finds| Class | Rows in test set | Correctly identified | How well it is caught |
|---|---|---|---|
Basic |
40 | 65.0% |
|
Premium |
13 | 15.4% |
|
Standard |
32 | 28.1% |
|
What drives the predictions
Absolute model coefficients
The size of each feature's coefficient after scaling. Larger means a one-unit change in that feature moves the prediction more.
| # | Feature | Share |
|---|---|---|
| 1 | CustomerID_minus_LoyaltyPoints |
12.15% |
| 2 | LoyaltyPoints |
10.29% |
| 3 | PurchaseAmount |
7.39% |
| 4 | CustomerID_minus_PurchaseAmount |
5.99% |
| 5 | Region_east |
5.66% |
| 6 | CustomerID_per_LoyaltyPoints |
5.5% |
| 7 | CustomerID |
5.36% |
| 8 | Region_north |
4.02% |
| 9 | Currency_USD |
3.96% |
| 10 | LastPurchaseDate_weekday |
3.9% |
Insights and next steps
- Cleaning removed 0 row(s) and 1 column(s) that could not contribute to a reliable model.
- The winning model's decisions are driven mainly by CustomerID_minus_LoyaltyPoints (12%), LoyaltyPoints (10%), PurchaseAmount (7%).
- The model is weakest on the 'Premium' class, catching only 15% of those cases. If that class is the one the business cares about, this is the number to improve.
- The objective was not met. F1 of 0.4098 is too low to rely on for decisions. Success criterion: A model that clearly beats the naive baseline on F1 and behaves sensibly on the outcome the objective cares about.
- Collect more data. 500 rows is a small sample, and the score above could move considerably on a larger one.
- Try adjusting the decision threshold rather than the model. Moving it away from 0.5 trades precision for recall and often fixes a model that is accurate but never flags the class you care about.
- If the classes are imbalanced, resampling the training data or class weighting is usually a bigger win than switching algorithms.
- Tune Logistic Regression with a grid or randomised search. This run used sensible defaults with no hyperparameter search, so there is headroom left.
- Review the 5 removed feature(s) with a domain expert. Automated selection is statistical; it does not know which columns matter to the business.
- Before deploying, re-test on data from a later time period than the training data. A random split cannot tell you whether the pattern holds next quarter.
'SubscriptionType' scored highest as a target candidate because last column in the file; 3 distinct classes. The objective wording suggests a classification task. Identifier and constant columns were excluded because they cannot generalise. This recommendation was produced by the built-in rule-based analyst rather than Gemini.
Success criterion it set: A model that clearly beats the naive baseline on F1 and behaves sensibly on the outcome the objective cares about.
- Gemini was not used for this run: google-genai package is not installed.
- 77 row(s) had no value for 'SubscriptionType' and were removed. A missing label cannot be imputed without inventing the answer.

The written report goes further than this dashboard
Executive summary, every decision explained, the full metric tables, limitations and recommended next steps — written for technical and non-technical readers at once.
Open the full report